Three cost details you can enter in the Campaign record are: By comparing the Campaign costs versus the payoff gained you will have greater insight and can take appropriate future action. The benefit of including this cost information is that you can analyse how successful each marketing effort is. This information will generally be inputted and updated by the person driving the campaign. Inside each Marketing Campaign, Quick Campaign or even individual Campaign Activity you can enter budget and actual cost information on the financials tab.
In keeping with this theme, in this post I would like to look at another feature inside a Campaign that can be very useful – Tracking Campaign Costs.
So, in my last few posts we have looked at various Campaign features within the marketing module of Microsoft Dynamics CRM 4.0 including Quick Campaigns, Marketing Campaigns, Campaign Templates and Campaign Responses. Tracking Campaign Costs in Microsoft Dynamics CRM 4.0
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